Productivity-enhancing chewing gum
Chewing gum maker Lotte is hoping to convince Japanese consumers that its chewing gum will help them work better: In response to rising digital distractions and a survey reporting that nearly 80% of Japanese office workers struggle to concentrate, Lotte is repositioning chewing gum as a productivity aid. Framed as a ‘brain warm-up exercise’, Shu-Chew Beats synchronises musical beats with rhythmic chewing to improve focus and cognitive readiness... By chewing Lotte gum to the beat, consumers can unlock new levels of concentration. Perhaps it'll work, but I don't see why it wouldn't work with any chewing gum and any music. More info: LSN Global, Shu Chew Beats
Chewing gum maker Lotte is hoping to convince Japanese consumers that its chewing gum will help them work better:
Perhaps it'll work, but I don't see why it wouldn't work with any chewing gum and any music.
More info: LSN Global, Shu Chew Beats
In response to rising digital distractions and a survey reporting that nearly 80% of Japanese office workers struggle to concentrate, Lotte is repositioning chewing gum as a productivity aid. Framed as a ‘brain warm-up exercise’, Shu-Chew Beats synchronises musical beats with rhythmic chewing to improve focus and cognitive readiness...
By chewing Lotte gum to the beat, consumers can unlock new levels of concentration.
By chewing Lotte gum to the beat, consumers can unlock new levels of concentration.
Perhaps it'll work, but I don't see why it wouldn't work with any chewing gum and any music.
More info: LSN Global, Shu Chew Beats
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