Smoke Pretty
Eve — the feminine cigarette. Details from Tobacco Goes To College (2014) by Elizabeth Crisp Crawford: Because of Virginia Slims' unprecedented success, other companies began to develop women's cigarette brands. Liggett & Myers introduced Eve on May 18, 1970... The basic premise of the introduction of Eve was that cigarette smoking was unfeminine and that feminine smokers needed a more feminine cigarette... Unlike Virginia Slims that aligned itself with women's liberation and feminism, Eve was designed to make smoking appear beautiful. It was a cigarette for the feminine woman... Eve mounted an extensive print campaign with the following themes that related to beauty, flowers, and femininity, "Farewell to the ugly cigarette—smoke pretty Eve," "Flowers on the outside flavor on the inside," and "Eves of the world you are beautiful." To make the act of smoking appear beautiful to its audience, Eve and its advertising agency, Young and Rubicon, planned to work with artists and the fashion industry to create a desirable and sophisticated product image. Eve was introduced with an apple shaped lighter and a matching ashtray designed to keep the used cigarettes out of sight as premiums that could be ordered. In addition, Liggett & Myers was offering prints by artists such as Van Dyck and Michelangelo who had painted famous paintings of Eve. American Home - July 1971
Eve — the feminine cigarette. Details from Tobacco Goes To College (2014) by Elizabeth Crisp Crawford:
Because of Virginia Slims' unprecedented success, other companies began to develop women's cigarette brands. Liggett & Myers introduced Eve on May 18, 1970... The basic premise of the introduction of Eve was that cigarette smoking was unfeminine and that feminine smokers needed a more feminine cigarette...
Unlike Virginia Slims that aligned itself with women's liberation and feminism, Eve was designed to make smoking appear beautiful. It was a cigarette for the feminine woman... Eve mounted an extensive print campaign with the following themes that related to beauty, flowers, and femininity, "Farewell to the ugly cigarette—smoke pretty Eve," "Flowers on the outside flavor on the inside," and "Eves of the world you are beautiful."
To make the act of smoking appear beautiful to its audience, Eve and its advertising agency, Young and Rubicon, planned to work with artists and the fashion industry to create a desirable and sophisticated product image. Eve was introduced with an apple shaped lighter and a matching ashtray designed to keep the used cigarettes out of sight as premiums that could be ordered. In addition, Liggett & Myers was offering prints by artists such as Van Dyck and Michelangelo who had painted famous paintings of Eve.
Unlike Virginia Slims that aligned itself with women's liberation and feminism, Eve was designed to make smoking appear beautiful. It was a cigarette for the feminine woman... Eve mounted an extensive print campaign with the following themes that related to beauty, flowers, and femininity, "Farewell to the ugly cigarette—smoke pretty Eve," "Flowers on the outside flavor on the inside," and "Eves of the world you are beautiful."
To make the act of smoking appear beautiful to its audience, Eve and its advertising agency, Young and Rubicon, planned to work with artists and the fashion industry to create a desirable and sophisticated product image. Eve was introduced with an apple shaped lighter and a matching ashtray designed to keep the used cigarettes out of sight as premiums that could be ordered. In addition, Liggett & Myers was offering prints by artists such as Van Dyck and Michelangelo who had painted famous paintings of Eve.
American Home - July 1971
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