The Philco Miss America Television
In the 1950s, the Miss America Television was Philco's top-of-the-line model. This was back when the Miss America pageant had enough brand appeal to allow its name to sell things like TVs. Some info from antiqueradio.org: Philco had a close relationship with the Miss America Pageant during the 1950s. Its top-of-the-line TVs used the Miss America name and Philco spent heavily on advertising... The sponsor relationship was mutually beneficial. Miss America appeared in glossy national advertising and promotional events around the country, at Philco's expense, and the Miss America image lent a glamorous aura to Philco's priciest models... There is no single Miss America television. It is a series name, like Coupe de Ville, given to high-end models over a span of years. The Philco line included a number of cabinet styles, colors, and features. Less expensive consoles also had triple speakers and wrap-around grilles, but the Miss America name was reserved for the top of the lineup. Life - Nov 15, 1954 Saturday Evening Post
In the 1950s, the Miss America Television was Philco's top-of-the-line model. This was back when the Miss America pageant had enough brand appeal to allow its name to sell things like TVs. Some info from antiqueradio.org:
Philco had a close relationship with the Miss America Pageant during the 1950s. Its top-of-the-line TVs used the Miss America name and Philco spent heavily on advertising...
The sponsor relationship was mutually beneficial. Miss America appeared in glossy national advertising and promotional events around the country, at Philco's expense, and the Miss America image lent a glamorous aura to Philco's priciest models...
There is no single Miss America television. It is a series name, like Coupe de Ville, given to high-end models over a span of years.
The Philco line included a number of cabinet styles, colors, and features. Less expensive consoles also had triple speakers and wrap-around grilles, but the Miss America name was reserved for the top of the lineup.
The sponsor relationship was mutually beneficial. Miss America appeared in glossy national advertising and promotional events around the country, at Philco's expense, and the Miss America image lent a glamorous aura to Philco's priciest models...
There is no single Miss America television. It is a series name, like Coupe de Ville, given to high-end models over a span of years.
The Philco line included a number of cabinet styles, colors, and features. Less expensive consoles also had triple speakers and wrap-around grilles, but the Miss America name was reserved for the top of the lineup.
Life - Nov 15, 1954
Saturday Evening Post
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